We’ve reshaped our story

Many will remember us as that vibrant, young group of creatives on social media, or as that rapidly growing creative business founded by a graphic designer.

Eight years has brought us here. What started as a freelance designer–led studio grew into a multi-disciplinary creative agency. Each year brought its own challenges and wins. Each year brought in a new set of characters to the Besoverse.

Each year doing greater work than the last.

2025, though, was a transformative and challenging year. One that brought us to a halt, forced us to look in the mirror, and ask ourselves if we were still doing meaningful work we enjoyed. How far from our essence we had drifted, and what it would take to bring us back.

Eight years is a long enough streak to realise the type of work we want to do, the type of clients we want to serve, and the type of company we want to build. 2025 might have brought chaos, but it certainly brought clarity.

Part of that clarity was the decision to execute a rebrand. To take ourselves through the same process we guide our branding clients through — determining who we want to be and the space we want to take up.

With that determined, we’d like to share with you, dear fellow, what this rebrand really means for us moving forward.

New Chapter

This new chapter isn’t about wiping our identity or acting brand new. It is merely evolution. The next part of our story. A new book in the series.

We will forever be grateful for the journey we’ve walked, the clients we’ve served, and the people who’ve walked through Beso’s doors from year one.

Everything has led us to this moment.

Brand Repositioning

Having worked with small businesses just starting out, existing businesses looking to expand, and already established big brands, we’ve audited and determined the type of work we enjoy doing - and, just as importantly, the type of client we want to work with.

To do intentional work we can be proud of, we want to work with business owners, marketing executives, and brands who care just as much as we do about putting out work that moves people.

Work that is considered.
Work that is human-centred.

To go even further, we want to work with good people — good in the companies they run, good in how they work with others, and good in how they see creative work.

Stronger Mission & Values

Our mission has always been to create work that transcends the Namibian limit. Work that can compete on the global stage.

This new direction only strengthens that mission.

We believe Namibian brands can be cool, bold, innovative, and creative. They can do things that trend on socials. They can push out campaigns the global north talks about. They can build proud, engaged communities.

We also believe the creative industry — and the creative economy — in Namibia can be greater than it is today.

Deeper Work

There comes a moment when the work asks you to slow down, because you are ready to go deeper.

Over the past few years, Beso has grown alongside the brands, founders, and teams we’ve been fortunate to work with. We’ve told stories across industries, platforms, and formats. We’ve learned what holds, and what fades.

We believe brands are not built through outputs alone, but through systems of meaning. Through clarity. Through intention. Through care. The work we do next reflects that belief more fully — in how we think, how we design, and how we collaborate.

Our visual language has evolved. Our words have sharpened. Our focus has narrowed — by design. What remains unchanged is our commitment to holding stories with respect, shaping them with strategy, and sharing them in ways that feel human and considered.

We move forward with clearer eyes, steadier hands, and a deeper respect for the responsibility that comes with shaping stories, brands, and meaning. We know who we are, what we stand for, and the kind of work we want our name attached to.

The next chapter of Beso is more deliberate.

And we’re ready to do the work.