Betty Sibeso at One Economy Foundation’s Content Creation Masterclass

On Friday the 13th, our Chief Creative Officer, Betty Sibeso, joined a powerful lineup of speakers at One Economy Foundation’s Content Creation Masterclass hosted at MultiChoice Namibia, a room full of 30 driven youth micro-entrepreneurs ready to level up their brands.

In her session, Betty reminded everyone that

“The best way for a founder to show up online is to be as authentic as the solutions they offer.”

She walked participants through the why behind every post, teaching that great content starts with great strategy.

From setting themes and defining your goals to understanding your audience, she emphasized that without a content strategy, you’re just posting and hoping. With one, you're building with clarity and purpose.

Participants also got practical: mapping where they are in their content journey, so they can decide what to focus on next, whether it’s storytelling, consistency, or experimenting with new formats.

So what makes good content? According to Betty:
✔️ Visual storytelling
✔️ Real personal connection
✔️ Educational value
✔️ Engagement
✔️ Consistency + experimentation

We’re proud to have been a part of this impactful initiative.